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Services & Expertise

Promotion Planning and Analytics

We reveal the patterns that affect how your promotions perform, and develop ads that drive sales, margin and customer engagement.

Create accurate top-line and bottom-line projections for specific ad items using Radian proprietary predictive analytics, built on robust modeling and historical analysis.

Aggregate ad plans across departments or stores to understand total financial impact and customer engagement. Know where you stand on questions like: Will we meet our sales targets? Are we running balanced ads that attract our high priority shoppers?

Understand ad performance from the total store down to individual departments, categories or promoted items with our granular measurement tools and analytics.